Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will vanish now that GDPR is in effect, right? Don’t panic yet — third-party data isn’t going anywhere. Data collected without GDPR-level consent will become obsolete, but the practice of acquiring data from outside sources is here to stay. To use third-party while complying with GDPR, you have to evaluate and rethink your methods — as well as your partners’ methods — for collecting, storing, processing, and protecting data. Ask the right questions about practices and data collection Under GDPR, the data controller…

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