What makes a standout Cannes Lions memory? Saatchi’s iconic “pregnant man” ad winning in 1970? Wine tasting in virtual reality? That time Kanye West stopped by to talk about creativity, brands, and, well, Kanye? Yes, yes, and yes. And this year, all of these elements will converge into one, beautiful, snowflake of a side-event: Afterhours Cannes. It will be iconic. There will be wine. We don’t have Kanye’s ego, but we do have Boris. What happens at Afterhours? First things first: Afterhours will be on June 20th, at Long Beach in Cannes. It’s your chance to have a rosé-soaked chat…

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