Amazon has quietly discontinued the hugely popular Mayday feature on its Kindle Fire tablets, according a page on the company’s website spotted by GeekWire. Launched back in 2013, Mayday was a bit like Rick and Morty‘s Meeseeks box. If a user got stuck using their tablet, they could summon one of Bezos’ minions for a face-to-face help session. Users raved about the feature, and at one point, it surpassed the traditional customer service avenues in popularity, with Digital Trends at one point writing that “the vast majority of Kindle Fire HDX customers now ask for assistance using the Mayday feature,…

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