It’s no secret that Google loves technically excellent sites. If you want your sites to rank as well as possible, there’s no substitute for ensuring that you’re nailing the basics and doing everything you can beyond that. While some aspects of technical excellence have always been important, in this article I want to focus on seven reasons that your site isn’t performing as well as it could be in 2018. If you can fix these issues, your site will be in the best position possible for this year and the foreseeable future. 1. Optimizing for mobile Mobile site visits currently…

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