While technology has been an intrinsic component of real estate since the inception of digitalization, the terms are less often mentioned together when discussing their potential. Despite this, tech-related concepts appeared three times in the results of a survey performed by PricewaterhouseCoopers (PwC) and the Urban Land Institute (ULL). These data were published in a 2018 analytical report entitled “Emerging Trends in Real Estate: USA and Canada.” The 100+ page document gives technology a section of its own, and makes it apparent that tech is one of the most underappreciated and underutilized tools in the real estate arsenal. Technology and…

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